Whois Privacy Protection, at times also referred to as WHOIS or Whois Privacy Protection, is a service that conceals the authentic contact information of domain owners on WHOIS check web sites. Without protection, the name, street address and email of any domain name owner will be openly visible. Supplying false info during the domain registration procedure or altering the genuine information afterwards will simply not work, as doing such a thing may result in the domain name registrant losing his/her domain ownership rights. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS details must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrar companies as a response to the rising concerns about possible identity fraud. If the protection service is active, the registrar company’s contact info will be displayed instead of the domain name registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, even though there are some country-code ones that don’t.